Wednesday 17 November 2010

"I'm sure if I wanna' go, I'll find the door, cheers" (Development Hits It's First Year, The First Internet Viral and the Completion of Ep's 3 & 4)

The first new update in a while but well worth at this stage, some sort of clarification and excitement.

The Job has been going through a very real moment of drive. Before, we could always be comfortable in the fact that we were working to our own deadlines which never seemed to be a massive problemhowever, with a certain deadline looming, now has been the test of whether or not we can do this, organise it within a small period of time and have something that had a clarity and professionalism of an established production company.

Since the announcement that we would only have till the the 22nd to complete the first internet viral, Home, the week has been complete madness. The initial comfort in knowing that we would come out of this week with a final moving, emotional portrait that illustrates the essence of what The Job is created a massive buzz within the group. A real sense of excitement that things are moving forward. Obviously, once we've completed the advert, you'll be able to find the link to it once we feel it's ready for the dispersion into the cyberspace.

This is more so it doesn't get lost and is able to pinpoint an audience. Our research has always pointed towards a market for this kind of programming, a real interest in genuine drama; real characters, real worlds and a focus on an aspect of cop life we have never seen before. Audience is everything with TV, as with film also, but without a tapped audience. In specifics, a target audience that can catapult this drama, be interested in thisa drama and want to see this drama.

We have been following the Channel 4 documentary series Coppers. A perfect template that tells more about "the job" and the people who have to deal with it everyday than 100 hours of conversations of back stories. It illustrates perfectly, the attitude, the people, the humanistic aspects and the very essence of what we started over a year ago, yet set in Scotland. What we want to see is what happens when they get home, how their relationships are affected and what they become when they are, essentially, off duty. That is what The Job does.

So, we have the viral coming up end of this week, the completion of the final two episodes before the end of the year and whatever else we have in the pipeline before anything else changes really.

It's all very exciting. I hope you like what we're doing.



Ryan Jon Amey Henderson
Co-Creator/Co-writer